i5senses

Outdoor Building Wrap Ad With the potential for huge visual impact, building wraps are an incredibly powerful way of "hijacking" large spaces of dominating a section of an urban landscape. Siti Khadijah can make an ad in a form or building wrap. The ads will be placed at a high-class building such as KLCC in order to show that SK is an expensive brand. The header for the ads will be “Telekung Siti Khadijah Bukan Biasa-Biasa.”  Guerrilla Ad As we all know, every mall has prepared waiting/seating area for their visitors. Siti Khadijah comes out with their own mannequin that wears their telekung or it can be a mannequin that wears a Siti Khadijah uniform that seats on a bench/chair. The header for this guerilla ad will be, “Saya dah, anda bila lagi?” / “Tak teringin ke nak cuba telekung Siti Khadijah?”. For example, McDonald's.  Jingle Ad A brand ad that has its own jingle can easily place their brand in consumers mind if it's played regularly. Sinc...

The main objectives of having this social experiment are to familiarize people with the “new normal” lifestyle. The awareness towards the brand can also be increase as the social experiment is conveying a positive message that is useful for each and every one of us. This strategy will be applied to all elevators and staircases at train stations entire Selangor and Kuala Lumpur. The consumer’s reaction towards the social experiment will be captured by a hidden camera that has been placed around the area involved. To the consumers that managed to comply with the social distancing and hands hygiene, the free fare will be given. 

Coronavirus disease 2019 (COVID-19) is a respiratory illness that can spread from person to person. The virus that causes COVID-19 is a novel coronavirus called SARS-CoV-2 was first identified during an investigation into an outbreak in Wuhan, China. Today, it is a global pandemic that shocked every people in this entire world. Referring to this current situation, many brands and companies are delivering messages through advertisement by implementing many types of emotional appeals.  Studies show that emotionally charged events create   powerful memories   in people’s minds. In turn, these memories motivate us into   taking action . Fear appeal. This ad is trying to say that your face mask is as essential as your boarding pass. Since the main cause for the spread of the Covid-19 epidemic worldwide was through travelling members, this ad is trying to highlight how crucial it has become for any traveller not to skip their face mask. It has become as essentia...

Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person's point of vies, rather than just one's own, and enable prosocially, or helping behaviours that come from within, rather than being forced.  UN Women Powerful UN Women ad campaign uses horrifying Google autocorrect results to highlight the stark reality of gender inequality around the world. It is essential to achieve equal opportunities in access to employment and to positions of leadership and decision-making at all levels. The suggestions from the Google search show what society thinks of women. This instantly shows us what the views are that we want to change.   UNICEF UNICEF is a special program of the United Nations devoted to aiding national efforts to improve the health, nutrition,...

Metaphor  is a figure of speech that makes an implicit, implied, or hidden comparison between two things that are unrelated, but which share some common characteristics. When you portray a person, place, thing, or an action as being something else, even though it is not actually that "something else," you are speaking metaphorically. Bergedorfer Beer Ad In this ad, Bergedorfer Beer is trying to explain and describe how the beer is made properly through a well-organized production process and also under good supervision. Just like a mother keeps her womb until the baby is born, "Brewed with Love". This ad used the image of a pregnant man because it is more representatives of their target market.  Health Ad The message that the ad is trying to deliver is the effects of smoking during pregnancy. The ad is trying to warn the pregnant women if they do the smoking, the baby smoke too. Apart from that, it also shows that smoking habits can have a profound ...

PROGRAMME NAME: MELATI SEARCHING FOR ANGELS DATE: 1 APRIL 2020 - 21 APRIL 2020 CONDUCTED BY: EXCO ARTS & CULTURE ORGANIZED BY: KOLEJ MELATI, UITM SHAH ALAM    Melati Searching for Angels (#melatiangels) is a programme conducted by Exco Arts & Culture of Kolej Melati UiTM Shah Alam. This programme was supposed to be held at Dewan Platinum Melati on April 18, 2020.  Stage backdrop design was already ready. Unfortunately, it can't be used  since the COVID-19 issue has got worse, we have decided to run this programme online using the Instagram platform.  Stage Backdrop Design This programme is actually a competition for revealing the Kolej Melati student's talent in emceeing and at the same time to test their IQ level and also to boost their confidence. #melatiangels is an ongoing programme because there are 3 levels of the task that the contestants have to go through. The winners of this competition are rewarded cash prizes and al...

CORONAVIRUS DISEASE  (COVID-19) Covid-19 is pneumonia of unknown cause detected in Wuhan, China was first reported to the WHO Country Office in China on 31 December 2019. Since then, WHO is working 24/7 to analyse data, provide advice, coordinate with partners, help countries prepare, increase supplies and manage expert networks. T he virus was slowly spreading all over the world and today 12 March 2020 the number of Covid-19 cases increasing in Malaysia. Given that the coronavirus id believed to spread like the flu, demand for health-protecting and health-safety items are rising rapidly. Consumers around the world are actively stockpiling emergency supplies as concerns grow that the Novel Coronavirus (COVID-19) could become a worldwide pandemic. They’re also starting to think beyond emergency items, such as basic foodstuffs, including canned goods, flour, sugar and bottled water. Concerns are having a ripple effect into non-food essentials as well. Stocks of hand sa...

Beryl's chocolate was established in 1995 with the mission to produce premium quality chocolate and fine confectionery delicacies. Beryl's projects an image of high-quality fine premium chocolate at affordable price. Quality, innovation and good services are Beryl's priorities and commitments to consumers. Each of the products is produced with stringent quality controls to ensure that the products are of high quality and meet customers' expectation. CLIENT:  BERYL'S LECTURER:  DR. IRA  SUBJECT NAME:  ADVERTISING COPYWRITING There was an individual assignment for this subject where I have been instructed by the lecturer to come out with some ideas in what flavour that suits Malaysians taste and also designs some new packaging for it which has to be suitable and fit the target market which is the Malaysians Millenials. Referring to the instruction that I have received, the flavour that I have chosen to be a new flavour for Beryl's chocol...

Starbucks is  one of the most recognizable brands  in the world. Their brand recognition has reached epic heights thanks to the strength of their marketing and their commitment to keeping their brand consistent.  Starbucks focuses on creating that personal connection between their customers, their baristas and their organization. According to a research report done in April 2017 , the target audience for Starbucks is men and women in the middle to upper classes who can afford Starbucks higher-priced beverages regularly.  They offer their target audience experience when they come into their stores. Starbucks founder Howard Schultz, in fact, was a big proponent of building a comfortable third place  for people to work and socialize. (The first two places being home and the traditional office.) It's part of the company's mission.  Starbucks' Wi-Fi is even free although not infinitely.  That clean, modern design philosophy extends to everyt...

Leo Burnett What does it mean?  From my understanding, the message of this quote is that Leo Burnett is about to explain how to make an ad effective in a simple and understandable sentence. Nowadays most of the ad usually uses simple design in order to make the ad looks more attractive and easy to remember. When there is too much information or message in an ad (clutter), it will be much harder for the consumer to understand the message of the ad. Other than that, in designing an ad that involves typography, do make it fun by playing with some colours, fonts and positioning so that it will look more inviting and also can easily be remembered by the consumer.  For Example: The silk fabric that wraps the bottle picture the smoothness and the name of the Nescafe new product. Simple and clean design that makes the product easily remembered by the consumer. 

Kopi-Kopi With Media Logo ADVISOR:  SHAFEZAH ABDUL WAHAB EVENT: "KOPI-KOPI WITH MEDIA" DATE: MARCH 1, 2016 VENUE: RESTORAN MELAYU MELAKA "Kopidia" or Kopi-Kopi With Media is a private high-tea event organized by Masscomm's students from UiTM Lendu Alor Gajah Campus. The main purpose of this event is to appreciate the media since the 10th year celebration of Masscomm in UiTM Lendu, Melaka. The event was attended by Rector of UiTM Melaka, several UiTM Lecturers and some media representatives.  For this event, I was assigned as a Sponsorship Bureau . I have able to get sponsorship from a number of companies and brands which have helped us to make the event a success.  LIST OF SPONSORS: It was my first time handling such an event and it was a huge success for me and the rest of the team. I am very thankful for the opportunity where I get to experience and learn how to dealing and communicating with people professionally.  Ne...