BERYL'S MALAYSIAN TASTE

Beryl's chocolate was established in 1995 with the mission to produce premium quality chocolate and fine confectionery delicacies. Beryl's projects an image of high-quality fine premium chocolate at affordable price. Quality, innovation and good services are Beryl's priorities and commitments to consumers. Each of the products is produced with stringent quality controls to ensure that the products are of high quality and meet customers' expectation.

CLIENT: BERYL'S

LECTURER: DR. IRA 

SUBJECT NAME: ADVERTISING COPYWRITING

There was an individual assignment for this subject where I have been instructed by the lecturer to come out with some ideas in what flavour that suits Malaysians taste and also designs some new packaging for it which has to be suitable and fit the target market which is the Malaysians Millenials.

Referring to the instruction that I have received, the flavour that I have chosen to be a new flavour for Beryl's chocolate is "Teh Tarik", "Durian" and "Cendol". To me, these are the top-ranking Malaysians favourite food. In conjunction with that, I wanted to suggest Beryl's come out with these new chocolate flavours. 

Here I include my design for the new packaging of Beryl's chocolate bar based on the new flavour that I have suggested. 

Beryl's New Packaging Design Idea
From left: "Teh Tarik", "Durian" and "Cendol"

Apart from that, the other instruction for this assessment is that give the idea and design print ads in order to promote the new chocolate flavour. The ads that I manage to come out with is a magazine advertisement and hereby I include my design idea for the ads.

Magazine Ads Design Idea