COVID-19 SOCIAL EXPERIMENT X TESCO

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The main objectives of having this social experiment are to familiarize people with the “new normal” lifestyle. The awareness towards the brand can also be increase as the social experiment is conveying a positive message that is useful for each and every one of us.


This strategy will be applied to all elevators and staircases at train stations entire Selangor and Kuala Lumpur. The consumer’s reaction towards the social experiment will be captured by a hidden camera that has been placed around the area involved. To the consumers that managed to comply with the social distancing and hands hygiene, the free fare will be given. 

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