Coronavirus disease 2019 (COVID-19) is a respiratory illness that can spread from person to person. The virus that causes COVID-19 is a novel coronavirus called SARS-CoV-2 was first identified during an investigation into an outbreak in Wuhan, China. Today, it is a global pandemic that shocked every people in this entire world. Referring to this current situation, many brands and companies are delivering messages through advertisement by implementing many types of emotional appeals. Studies show that emotionally charged events create powerful memories in people’s minds. In turn, these memories motivate us into taking action.
Fear appeal. This ad is trying to say that your face mask is as essential as your boarding pass. Since the main cause for the spread of the Covid-19 epidemic worldwide was through travelling members, this ad is trying to highlight how crucial it has become for any traveller not to skip their face mask. It has become as essential as their travelling documents.
Youth appeal. This ad is created by TBWA Egypt for Nissan. From what I can see, the purpose of this ad is to remind people, and create awareness regarding Covid-19 epidemic instead of selling the cars. The car seats in the ad are representing the brand which is Nissan. This ads is a campaign for Covid-19 preventions.
 |
| Lazada |
With the movement order control (MCO) in place, more Malaysians are taking to retail and grocery shopping online as they stay in. A Lazada Malaysia spokesperson said they had experienced a spike in order over the weekend before the MCO was announced and that demand kept increasing following the MCO announcement on March 17. The ongoing MCO then limits one person or the head of the family to go out and purchase essentials. This makes people harder to do essentials purchasing physically. Shop at Lazada is the better solution to prevents people from going out at all and it's super convenient. Shop from home on Lazada and get your things delivered to your doorstep. Even if things are getting a little boring, it's nothing some online shopping can't fix.
 |
| Victoria Sloane Mask |
As face masks continue to be in demand among consumers amid the global Covid-19 pandemic, few names from the local fashion industry have opted to sell face masks to customers online. A local brand known for its bags called Victoria Sloane has been promoting its breathable antibacterial face masks for the past few weeks via Instagram. The brand charges RM5 per mask and describe the material as soft and non-deforming. Colourful options for kids are available too. Besides face masks, Victoria Sloane, which is owned by Rita Sosilawati also produces its own hand sanitizer which contains 70 per cent ethyl alcohol and carries a scent made from lily and ginger.
Comments
Post a Comment