VISUAL METAPHOR ADVERTISING
Metaphor is a figure of speech that makes an implicit, implied, or hidden comparison between two things that are unrelated, but which share some common characteristics. When you portray a person, place, thing, or an action as being something else, even though it is not actually that "something else," you are speaking metaphorically.
In this ad, Bergedorfer Beer is trying to explain and describe how the beer is made properly through a well-organized production process and also under good supervision. Just like a mother keeps her womb until the baby is born, "Brewed with Love". This ad used the image of a pregnant man because it is more representatives of their target market.
The message that the ad is trying to deliver is the effects of smoking during pregnancy. The ad is trying to warn the pregnant women if they do the smoking, the baby smoke too. Apart from that, it also shows that smoking habits can have a profound effect on our body. Before the smokes reach the baby inside the womb, it will go through all the important organs in our body and it will cause our health to deteriorate.
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| Bergedorfer Beer Ad |
In this ad, Bergedorfer Beer is trying to explain and describe how the beer is made properly through a well-organized production process and also under good supervision. Just like a mother keeps her womb until the baby is born, "Brewed with Love". This ad used the image of a pregnant man because it is more representatives of their target market.
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| Health Ad |
The message that the ad is trying to deliver is the effects of smoking during pregnancy. The ad is trying to warn the pregnant women if they do the smoking, the baby smoke too. Apart from that, it also shows that smoking habits can have a profound effect on our body. Before the smokes reach the baby inside the womb, it will go through all the important organs in our body and it will cause our health to deteriorate.
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