i5senses

The main objectives of having this social experiment are to familiarize people with the “new normal” lifestyle. The awareness towards the brand can also be increase as the social experiment is conveying a positive message that is useful for each and every one of us. This strategy will be applied to all elevators and staircases at train stations entire Selangor and Kuala Lumpur. The consumer’s reaction towards the social experiment will be captured by a hidden camera that has been placed around the area involved. To the consumers that managed to comply with the social distancing and hands hygiene, the free fare will be given. 

Coronavirus disease 2019 (COVID-19) is a respiratory illness that can spread from person to person. The virus that causes COVID-19 is a novel coronavirus called SARS-CoV-2 was first identified during an investigation into an outbreak in Wuhan, China. Today, it is a global pandemic that shocked every people in this entire world. Referring to this current situation, many brands and companies are delivering messages through advertisement by implementing many types of emotional appeals.  Studies show that emotionally charged events create   powerful memories   in people’s minds. In turn, these memories motivate us into   taking action . Fear appeal. This ad is trying to say that your face mask is as essential as your boarding pass. Since the main cause for the spread of the Covid-19 epidemic worldwide was through travelling members, this ad is trying to highlight how crucial it has become for any traveller not to skip their face mask. It has become as essentia...

Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person's point of vies, rather than just one's own, and enable prosocially, or helping behaviours that come from within, rather than being forced.  UN Women Powerful UN Women ad campaign uses horrifying Google autocorrect results to highlight the stark reality of gender inequality around the world. It is essential to achieve equal opportunities in access to employment and to positions of leadership and decision-making at all levels. The suggestions from the Google search show what society thinks of women. This instantly shows us what the views are that we want to change.   UNICEF UNICEF is a special program of the United Nations devoted to aiding national efforts to improve the health, nutrition,...

Metaphor  is a figure of speech that makes an implicit, implied, or hidden comparison between two things that are unrelated, but which share some common characteristics. When you portray a person, place, thing, or an action as being something else, even though it is not actually that "something else," you are speaking metaphorically. Bergedorfer Beer Ad In this ad, Bergedorfer Beer is trying to explain and describe how the beer is made properly through a well-organized production process and also under good supervision. Just like a mother keeps her womb until the baby is born, "Brewed with Love". This ad used the image of a pregnant man because it is more representatives of their target market.  Health Ad The message that the ad is trying to deliver is the effects of smoking during pregnancy. The ad is trying to warn the pregnant women if they do the smoking, the baby smoke too. Apart from that, it also shows that smoking habits can have a profound ...

PROGRAMME NAME: MELATI SEARCHING FOR ANGELS DATE: 1 APRIL 2020 - 21 APRIL 2020 CONDUCTED BY: EXCO ARTS & CULTURE ORGANIZED BY: KOLEJ MELATI, UITM SHAH ALAM    Melati Searching for Angels (#melatiangels) is a programme conducted by Exco Arts & Culture of Kolej Melati UiTM Shah Alam. This programme was supposed to be held at Dewan Platinum Melati on April 18, 2020.  Stage backdrop design was already ready. Unfortunately, it can't be used  since the COVID-19 issue has got worse, we have decided to run this programme online using the Instagram platform.  Stage Backdrop Design This programme is actually a competition for revealing the Kolej Melati student's talent in emceeing and at the same time to test their IQ level and also to boost their confidence. #melatiangels is an ongoing programme because there are 3 levels of the task that the contestants have to go through. The winners of this competition are rewarded cash prizes and al...

CORONAVIRUS DISEASE  (COVID-19) Covid-19 is pneumonia of unknown cause detected in Wuhan, China was first reported to the WHO Country Office in China on 31 December 2019. Since then, WHO is working 24/7 to analyse data, provide advice, coordinate with partners, help countries prepare, increase supplies and manage expert networks. T he virus was slowly spreading all over the world and today 12 March 2020 the number of Covid-19 cases increasing in Malaysia. Given that the coronavirus id believed to spread like the flu, demand for health-protecting and health-safety items are rising rapidly. Consumers around the world are actively stockpiling emergency supplies as concerns grow that the Novel Coronavirus (COVID-19) could become a worldwide pandemic. They’re also starting to think beyond emergency items, such as basic foodstuffs, including canned goods, flour, sugar and bottled water. Concerns are having a ripple effect into non-food essentials as well. Stocks of hand sa...