i5senses

Outdoor Building Wrap Ad With the potential for huge visual impact, building wraps are an incredibly powerful way of "hijacking" large spaces of dominating a section of an urban landscape. Siti Khadijah can make an ad in a form or building wrap. The ads will be placed at a high-class building such as KLCC in order to show that SK is an expensive brand. The header for the ads will be “Telekung Siti Khadijah Bukan Biasa-Biasa.”  Guerrilla Ad As we all know, every mall has prepared waiting/seating area for their visitors. Siti Khadijah comes out with their own mannequin that wears their telekung or it can be a mannequin that wears a Siti Khadijah uniform that seats on a bench/chair. The header for this guerilla ad will be, “Saya dah, anda bila lagi?” / “Tak teringin ke nak cuba telekung Siti Khadijah?”. For example, McDonald's.  Jingle Ad A brand ad that has its own jingle can easily place their brand in consumers mind if it's played regularly. Sinc...

The main objectives of having this social experiment are to familiarize people with the “new normal” lifestyle. The awareness towards the brand can also be increase as the social experiment is conveying a positive message that is useful for each and every one of us. This strategy will be applied to all elevators and staircases at train stations entire Selangor and Kuala Lumpur. The consumer’s reaction towards the social experiment will be captured by a hidden camera that has been placed around the area involved. To the consumers that managed to comply with the social distancing and hands hygiene, the free fare will be given. 

Coronavirus disease 2019 (COVID-19) is a respiratory illness that can spread from person to person. The virus that causes COVID-19 is a novel coronavirus called SARS-CoV-2 was first identified during an investigation into an outbreak in Wuhan, China. Today, it is a global pandemic that shocked every people in this entire world. Referring to this current situation, many brands and companies are delivering messages through advertisement by implementing many types of emotional appeals.  Studies show that emotionally charged events create   powerful memories   in people’s minds. In turn, these memories motivate us into   taking action . Fear appeal. This ad is trying to say that your face mask is as essential as your boarding pass. Since the main cause for the spread of the Covid-19 epidemic worldwide was through travelling members, this ad is trying to highlight how crucial it has become for any traveller not to skip their face mask. It has become as essentia...