i5senses

CORONAVIRUS DISEASE  (COVID-19) Covid-19 is pneumonia of unknown cause detected in Wuhan, China was first reported to the WHO Country Office in China on 31 December 2019. Since then, WHO is working 24/7 to analyse data, provide advice, coordinate with partners, help countries prepare, increase supplies and manage expert networks. T he virus was slowly spreading all over the world and today 12 March 2020 the number of Covid-19 cases increasing in Malaysia. Given that the coronavirus id believed to spread like the flu, demand for health-protecting and health-safety items are rising rapidly. Consumers around the world are actively stockpiling emergency supplies as concerns grow that the Novel Coronavirus (COVID-19) could become a worldwide pandemic. They’re also starting to think beyond emergency items, such as basic foodstuffs, including canned goods, flour, sugar and bottled water. Concerns are having a ripple effect into non-food essentials as well. Stocks of hand sa...

Beryl's chocolate was established in 1995 with the mission to produce premium quality chocolate and fine confectionery delicacies. Beryl's projects an image of high-quality fine premium chocolate at affordable price. Quality, innovation and good services are Beryl's priorities and commitments to consumers. Each of the products is produced with stringent quality controls to ensure that the products are of high quality and meet customers' expectation. CLIENT:  BERYL'S LECTURER:  DR. IRA  SUBJECT NAME:  ADVERTISING COPYWRITING There was an individual assignment for this subject where I have been instructed by the lecturer to come out with some ideas in what flavour that suits Malaysians taste and also designs some new packaging for it which has to be suitable and fit the target market which is the Malaysians Millenials. Referring to the instruction that I have received, the flavour that I have chosen to be a new flavour for Beryl's chocol...

Starbucks is  one of the most recognizable brands  in the world. Their brand recognition has reached epic heights thanks to the strength of their marketing and their commitment to keeping their brand consistent.  Starbucks focuses on creating that personal connection between their customers, their baristas and their organization. According to a research report done in April 2017 , the target audience for Starbucks is men and women in the middle to upper classes who can afford Starbucks higher-priced beverages regularly.  They offer their target audience experience when they come into their stores. Starbucks founder Howard Schultz, in fact, was a big proponent of building a comfortable third place  for people to work and socialize. (The first two places being home and the traditional office.) It's part of the company's mission.  Starbucks' Wi-Fi is even free although not infinitely.  That clean, modern design philosophy extends to everyt...