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Showing posts from April, 2020

EMPATHY

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Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person's point of vies, rather than just one's own, and enable prosocially, or helping behaviours that come from within, rather than being forced.  UN Women Powerful UN Women ad campaign uses horrifying Google autocorrect results to highlight the stark reality of gender inequality around the world. It is essential to achieve equal opportunities in access to employment and to positions of leadership and decision-making at all levels. The suggestions from the Google search show what society thinks of women. This instantly shows us what the views are that we want to change.   UNICEF UNICEF is a special program of the United Nations devoted to aiding national efforts to improve the health, nutrition,...

VISUAL METAPHOR ADVERTISING

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Metaphor  is a figure of speech that makes an implicit, implied, or hidden comparison between two things that are unrelated, but which share some common characteristics. When you portray a person, place, thing, or an action as being something else, even though it is not actually that "something else," you are speaking metaphorically. Bergedorfer Beer Ad In this ad, Bergedorfer Beer is trying to explain and describe how the beer is made properly through a well-organized production process and also under good supervision. Just like a mother keeps her womb until the baby is born, "Brewed with Love". This ad used the image of a pregnant man because it is more representatives of their target market.  Health Ad The message that the ad is trying to deliver is the effects of smoking during pregnancy. The ad is trying to warn the pregnant women if they do the smoking, the baby smoke too. Apart from that, it also shows that smoking habits can have a profound ...

#MELATIANGELS

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PROGRAMME NAME: MELATI SEARCHING FOR ANGELS DATE: 1 APRIL 2020 - 21 APRIL 2020 CONDUCTED BY: EXCO ARTS & CULTURE ORGANIZED BY: KOLEJ MELATI, UITM SHAH ALAM    Melati Searching for Angels (#melatiangels) is a programme conducted by Exco Arts & Culture of Kolej Melati UiTM Shah Alam. This programme was supposed to be held at Dewan Platinum Melati on April 18, 2020.  Stage backdrop design was already ready. Unfortunately, it can't be used  since the COVID-19 issue has got worse, we have decided to run this programme online using the Instagram platform.  Stage Backdrop Design This programme is actually a competition for revealing the Kolej Melati student's talent in emceeing and at the same time to test their IQ level and also to boost their confidence. #melatiangels is an ongoing programme because there are 3 levels of the task that the contestants have to go through. The winners of this competition are rewarded cash prizes and al...