i5senses

Leo Burnett What does it mean?  From my understanding, the message of this quote is that Leo Burnett is about to explain how to make an ad effective in a simple and understandable sentence. Nowadays most of the ad usually uses simple design in order to make the ad looks more attractive and easy to remember. When there is too much information or message in an ad (clutter), it will be much harder for the consumer to understand the message of the ad. Other than that, in designing an ad that involves typography, do make it fun by playing with some colours, fonts and positioning so that it will look more inviting and also can easily be remembered by the consumer.  For Example: The silk fabric that wraps the bottle picture the smoothness and the name of the Nescafe new product. Simple and clean design that makes the product easily remembered by the consumer. 

Kopi-Kopi With Media Logo ADVISOR:  SHAFEZAH ABDUL WAHAB EVENT: "KOPI-KOPI WITH MEDIA" DATE: MARCH 1, 2016 VENUE: RESTORAN MELAYU MELAKA "Kopidia" or Kopi-Kopi With Media is a private high-tea event organized by Masscomm's students from UiTM Lendu Alor Gajah Campus. The main purpose of this event is to appreciate the media since the 10th year celebration of Masscomm in UiTM Lendu, Melaka. The event was attended by Rector of UiTM Melaka, several UiTM Lecturers and some media representatives.  For this event, I was assigned as a Sponsorship Bureau . I have able to get sponsorship from a number of companies and brands which have helped us to make the event a success.  LIST OF SPONSORS: It was my first time handling such an event and it was a huge success for me and the rest of the team. I am very thankful for the opportunity where I get to experience and learn how to dealing and communicating with people professionally.  Ne...